Local SEO – How Can Your Local Business Use SEO To Dominate Local Competition?

What Is Local SEO?

Local Search Engine Optimization (SEO) is content that is targeted to get your website and business in front of the certain people. It is a technique of perfecting your website for physical places such as Google Maps, business listings, and directories. When people want to search for something, they go to search engines and type in words or phrases, which describe what they are looking for. The results that show up are websites that are ranked in accordance to their relevance to the term being searched. There are many search engines that show local results such as; Google Local, Yahoo! Local, Live local, AOL Local, and many more.

Local Search

What Does Your Local Business Get Out Of Local SEO?

- More website traffic
- More phone calls
- More sales
- More exposure
- Brand awareness
- More local customers
- Gains visibility in your local area
- Your business gets listed in popular local searches
- Better visibility in search engines for local keyword search results
- Unlimited free traffic for local customers
- Improved ranking of your keywords in local SERPs (search engine results page)
- Improved exposure in mobile and smart phone local searches
- Improved exposure in social local search
- Quick ROI (Return on your investment)
- Domination of your niche

Does Your Local Business Need To Reach Local Customers?

The main benefit is huge potential exposure and domination. If your local business is not even on the Google maps first page, you are missing out on business while your competitors are gaining more.

If you are trying to increase traffic and sales with prospects, a local SEO campaign is a must! Google states that over 20% of searches conducted on the search engine have local intent. Therefore, it is essential to have local SEO to have your business found!

Are You Listed Where Your Customers Are Searching?

Think of local SEO as the new yellow pages and local section of a newspaper. It drives traffic to your physical location and creates more brand awareness. Your potential customers are searching for you on the Internet and smart phones. The question is, “are they going to find you or your competitor?” Think of how a person searches on Google. If they are looking for a dentist and live in Woodbury, MN they would type in “Woodbury dentist” or “dentist in Woodbury, MN.” Your business needs local SEO because of the number of MOBILE device business searches people are performing hourly.

Click On The Video Below To See Apple’s iPhone Siri And Why Siri Is Important For Marketing Your Local Business. You Speak And Siri Helps You Find Local Searches For You And Provies You With Information On Restaurants, Banks, Cabs and Local Businesses.

It is crucial that your local business is taking advantage of using local SEO before your competition does. If you want to ensure your website receives more visitors as it climbs in ranking, local SEO is a must. If done correctly, it can help you get top rankings in your niche. In order to climb to the top of the ranking and stay there you need the help and guidance from a marketing company that specializes in local SEO.

Is Your Local Business Listed?

People only look at the first few websites on the first page of the keywords and phrases they search. Is your local business easy to find on all the top local search directories? Is your business's information accurate and in popular local search directories that include Google, Yelp, CitySearch and up to a hundred other local directories and navigation units? Having an optimized local business listing allows you to get exposure to millions of local customers for a fraction of the cost of other advertising.

Take charge of your businesses future by having business listings in all the top local search directories for your business. Feel free to share this post by clicking on one of the icons at the bottom on the page. If you have any questions on how to take advantage of online marketing, contact us, St. Paul Marketing Team, at 651-731-0768 or email us.

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Posted by Cherie DeBrule on December 2, 2011 at 10:51 AM under

• 6 comments

Comments

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Such valuable information and so critical to understand and implement. Thanks for sharing!
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Cornering the local search terms is a great strategy for business. We should all be paying attention to it!
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Thanks for all the great information!
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I love the tip about the local search term - I think internet marketing is still something that many traditional small businesses but to one side because it's a bit overwhelming. This is a great post to demystify it.